Professor Judd Kessler

Wharton Professor Judd Kessler and noted author Joshua Foer discuss Judd's new book, “Lucky by Design: The Hidden Economics You Need to Get More of What You Want."

In a conversation format with author Josh Foer, Judd pulls back the curtain on the hidden markets that determine who gets what in everyday life. Unlike familiar markets, where what we get depends on how much we’re willing to pay, hidden markets do not rely on prices: you can’t buy your way into a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them.

What are the tricks for getting reservations at the hottest restaurants, live-event tickets, job offers, and spots in elite preschools and selective colleges? What about finding a soulmate on a dating app or receiving a life-saving organ transplant?

Judd has spent a career studying and designing these very markets. Now, he reveals insights about how they work, how to maneuver in them, and how to tip the scales in your favor.  Josh is a former winner of the USA Memory Championship and the author of "Moonwalking with Einstein" describing his journey throughout the world of competitive memory competitions.

Cost: $20 for Wharton Club of Boston members and the first 25 to signup receive Professor Kessler's book; $30 for non members.