Wharton Webinar: Machine Learning and Marketing Analytics

Led By: Raghuram Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, Faculty Director – Wharton Customer Analytics

Machine Learning (ML) is transforming marketing analytics. In this session, Raghu Iyengar, Miers-Busch W’1885 Professor, Professor of Marketing, Faculty Director of Wharton Customer Analytics will discuss these crucial changes with a focus on the challenges companies face with deploying ML as well as how companies can use ML technology to address customer needs.

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