The Future of Marketing Science: New Data and Better Science

Join Wharton Professor and Faculty Co-Director - Wharton Customer Analytics Initiative Raghu Iyengar for a discussion about how newly available marketing data and A/B testing in the field has helped companies make better decisions. Through numerous examples drawn from collaborations with international companies, Professor Iyengar will demonstrate the power of new data and better science in the field of marketing. Following the lecture, attendees are invited to stay and enjoy the networking part of the event.

Cost
$10: WCB/WCHMAA Members
$25: Non-Members/Guests

Register HERE

Agenda
6:00 - 7:00 PM Registration & Networking
7:00 - 8:30 PM Presentation
8:30 - 9:00 PM Networking continues, event concludes