Wharton Professor Peter Fader - Quantifying the Qualitative

The Wharton Club of Boston, along with the Notre Dame Club of Boston, is pleased to host Wharton Professor Peter Fader for a talk featuring his recent research on customer value and human resource management. Professor Fader is a graduate of MIT and author of multiple books on customer centricity. We're pleased and thankful that he's offered to talk with our Wharton and Notre Dame communities in the Boston Area. We will have appetizers and a no host bar.

Cost: $20 for Wharton Club of Boston and Notre Dame Club of Boston members, $40 for non members

Quantifying the Qualitative:
New Frontiers in Customer Valuation and HR Performance Assessment

Professor Peter Fader
The Wharton School, University of Pennsylvania

Professor Fader will share highlights of his recent research (and commercialization efforts) for two important topics that demand more rigorous approaches than what we see in current practice: (1) predicting customer lifetime value and (2) human resources management. Much of his career has focused on the first topic – developing forward-looking models of customer value, motivating firms to use them, and developing an ever-increasing (and increasingly impactful) set of applications to demonstrate their value in a transparent, accountable manner. More recently he has been bringing similar perspectives (and rigor) to HR assessment and its associated use cases (e.g., learning/development, financial compensation, and desires to optimize organizational efficiency/effectiveness). In this session he’ll cover the challenges to be overcome across these two settings (some that are shared, some idiosyncratic), an overview of the methods involved, some case studies of companies making progress on one or both dimensions, and some longer-term aspirations to bring these two approaches together.