Customer Centricity: An Evening with Professor Peter Fader

Renowned Wharton Marketing Professor Peter Fader will share his expertise in analysis and forecasting of consumer activities across a wide range of industries. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.

Professor Fader will speak on his new book The Customer Centricity Playbook, a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

Schedule:
6:30-7:00pm: Network with Alumni over beverages and light appetizers
7:00-8:00pm: Presentation & Conversation with Professor Fader
8:00-8:30pm: Networking & Wrap-Up

Cost:
Wharton Club Members: $10
Non-members: $15