The Health and Wellness Continuum: Empowering the Consumer through Applied Behavioral Economics
Thursday, 01/19/12 at 12:00pm
The WHCMAA is pleased to sponsor this very timely webinar which will highlight trends in the fields of behavioral economics and their applications to the health care industry. Hear from 2 successful entrepreneurs who have harnessed the latest research on consumer and patient behavior, with the benefits of social media and web-based tools, motivating individuals to improve their overall wellness and disease outcomes.
Webinar contents will be posted to the WHCMAA website and will be available for downloading to dues-paying members only.
||Thursday, January 19, 2012
||12:00 pm EST
||Complimentary to current WHCMAA members; $25 to non-members.
||Click here to register
Esteemed Webinar Panelists:
Jordan Goldberg is CEO and co-founder of stickK.com, a goal-setting website based on behavioral economics research conducted by co-founders and Yale economists Ian Ayres and Dean Karlan. Jordan’s experience places him at the forefront of applied behavioral economics, harnessing social media trends, gaming and technology with the power of incentives and social/professional accountability to help individuals create lasting change. Customized versions of its platform are offered to corporations primarily in the wellness space. Jordan has been frequently interviewed for print, television and on-line media, appearing on NBC’s New Year’s TODAY Show and CBS News Sunday Morning, and has been a featured speaker at numerous conferences including the Wharton, Harvard and Yale Healthcare Business Conferences. A graduate of Yale University, Jordan is also a recipient of the Yale School of Management’s Silver Anniversary Scholarship and is a 2007 fellow at the Yale Entrepreneurial Institute.
Talya Miron-Shatz, PhD, is co-founder and CEO of CureMyWay, a start-up company that develops a comprehensive platform enabling health-related consumers and their providers to structure the decision making process, overcome psychological barriers, and execute the decisions that were made. Talya Miron-Shatz is an accomplished scientist who over the past decade worked with Nobel Laureate Daniel Kahneman at Princeton University, taught consumer behavior at Wharton, published in peer reviewed journals and books, and consulted Johnson & Johnson, Pfizer, Millicom, and other health and media companies. CureMyWay combines Talya's vast academic research, with her deep understanding of the industry. Dr. Miron-Shatz is a sought-after speaker, and her Psychology Today blog 'Baffled by Numbers' is widely read by members of the pharmaceutical industry.
For further information, please contact:
Jay Mohr (WG ’91): firstname.lastname@example.org OR
Gabriela Sanchez: email@example.com