In response to the demand to present more faculty to our Alumni in New England and because of his exciting state of the art research, the Wharton Club of Boston is excited to present:

Professor Peter S. Fader
 The Wharton School of the University of Pennsylvania
Co-Director, Wharton Interactive Media Initiative

The emergence of interactive media as a crucial paradigm in virtually all sectors of the economy has led to countless new ideas about consumer behavior and marketing activities.  Yet many of these concepts, when implemented and examined closely, have led to surprising conclusions – many of which contradict the validity and relevance of these ideas in the first place.  He will present a provocative “Top 10” list of such paradoxes, intended to get managers to think more carefully about the nature of interactive media and the way that firm customer relationships have – or haven’t – changed in this new era of marketing.

More information on WIMI at: http://whartoninteractive.com/ 

If you have any trouble registering, please contact webmaster@whartonboston.com. 

If you have any other questions, please contact Stuart Zimmerman at stuartzimmerman@yahoo.com. 

 

Date:	August 12, 2010
Time:	5:45pm - 6:00pm  Registration 6:00pm - 6:30pm  Networking and hors d'œuvres 6:30pm - 8:00pm  Presentation from Professor Fader
Location:	Burns & Levinson, 125 Summer Street (8th Floor), Boston, MA
Event Sponsor:
Cost for walk-ins:	Members: $25 cash (if available) Non-Member Alumni:  $45 cash (if available) Photo ID and cash required.  Non-Alumni walk-ins not permitted for security reasons.
Refreshments:	Hors d'œuvres, beer, wine and soft drinks provided
Register:	Sold out.  You may e-mail: szimmerman@whartonboston.com for wait list/walk-in information
Parking:	Others have recommended: Winthrop Square Garage at 240 Devonshire.  The cost is $5.00 for Five Hours after 5 pm (just about a block away).  These rates are subject to change.
Registration Deadline:	Past

Thanks to our Event sponsor:   

 

 

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